Color Mode

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This is a bit geeky but I want to share some of my lessons learned as a survivor of the indie publishing process.  This mistake cost me some money because I bought a handful of books to sell on consignment at a local bookstore before discovering this problem.  The issue was some of the text in my book was a lighter shade of black than the rest of the text.  I had two shades of black.  Turns out, there are maybe 1004 shades of black.

RGB represents the three primary colors of red, green and blue.  Computers and TVs, essentially all monitors, output color in RGB because they are working with light.  Think the colors of the rainbow.  All the colors of the rainbow combined are white.  You see the white in the middle of the RGB Venn diagram above.  Conversely, when there is zero light, a monitor screen is black.  RGB is represented by 0 to 255 values for red, green and blue respectively.  Based on what I just said, 0,0,0 is black and 255,255,255 is white.  Microsoft Word outputs fonts in RGB because it assumes it is outputting to your computer screen.  Your printer converts RGB fonts to CMYK as you print.

Which brings us to CMYK or Cyan, Magenta, Yellow and Key.  Key means black because the last letter in black is “k” and “b” might lead you to think blue. Your printer isn’t dealing in light like a monitor, it’s working with ink.  Think a box of crayons.  You were told in elementary school that all the colors of the rainbow make white, but you could never get all your colors to come out as white no matter how big your box of crayons.  CMYK is represented by values from 0 to 100.  Hence, the Venn diagram above yields black for the 0,0,0,100 combination of C, M, Y and K.  Black and White are on opposite ends of the spectrum for RGB vs CMYK.  And they use a different amount of pixels, 256 vs 101 per color setting.  Make sense?

When I had to use Adobe InDesign for my book layout and create print and ebook formats for my publisher, I didn’t know that this graphics package was preparing my fonts for a printer and converting MS Word fonts from RGB to CMYK.  This alone would not have been an issue had it converted everything to the same color mode.  For some reason my MS Word fonts had two different values for black.  Or at least they converted to two discrete values.  One was a default setting for black that InDesign calls Black, for which the CMYK values are 0,0,0,100.  Or maybe 100,100,100,100.  I forget but think both sets of values are equal.  The second default setting was called Registration.  Its CMYK values are various numbers for each of the four settings.  The result is a lighter shade of black.

My publisher, Ingram Spark, which is really a distributor as I have my own publishing firm, Lobo Media, returns an electronic proof to me to look for issues with my print uploads.  Had I actually printed it, I might have noticed the color disparity.  I only reviewed them online though, and guess what?  The CMYK values don’t contain nearly as many pixels as RGB, think 100 vs 255 as printing is at less resolution than display monitors, so I could not discern the disparity on my screen.  It shows up in ink on paper, but not on a monitor.

I think the lesson here is to print out at least part of your proof to look for printing errors.  I’m blogging this because it was a topic of discussion at my book signing Thursday night.  I signed and gave away my leftover copies that contained the misprint.  They are totally readable, but flawed.  While Karen was walking around assuring everyone that the kinky sexual preferences of the book’s protagonist were entirely fiction, I was having conversations on color mode.

Marketing Plan

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Last night, I got my cake, and got to eat it too.  That was how it felt to talk about nothing other than my book with friends for a two hour happy hour, that stretched into five hours. Don’t ask me how bakers can make photo-realistic frosting.  It involves printing and leaves me with the impression we’ve gone as far as we’ll ever go with technology.

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Ellie and Chase focused on the eats while the adults imbibed beverages.  Chase’s mom Wendy hosted this book signing for me and I can’t thank her enough.  Such a sweetheart.

suzy

A couple of other events competed for my neighbors’ attention last night, but Suzy picked hanging out with authors over more socially responsible activities.

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Last night’s book signing kicks off my marketing plan.  My ebook will go on sale for 99¢ Sunday.  I’ll follow that up with some advertising – a $25 or $50 investment on Facebook and maybe something on Amazon.  I expect a Kirkus review in early April, about the same time as I hope to have my book on display at the Tattered Cover.

blaine-and-doug

You might be able to find these two characters in my book.  Doug represents all Security Analysts.  Blaine is the source for some of my dialog.  He’s promised to help me launch my website, which is key to my marketing plan.  Blaine has also published several books and is guiding me on next steps.  He thinks he knows more than me, and he does; but I think I have the better cover design.

Bath Time

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Want to know how I do it?  How I run so much for an old man?  I’ll tell you how I do it.  After running long runs, which I consider to be 12 miles plus, I soak in epsom salt.  Cost about $4 a bag.  Cheap thrills.

This will be my first week to run over 50 miles as I train for the Colorado Marathon in May. I’ll be running two or three 12 mile or longer runs per week for the next ten weeks.  That’s a lot of baths, but Dr. Teal can go the distance.  I probably won’t need to buy a second bag.  Much more affordable than a massage.

I ran 12 miles today.  Taking off tomorrow to drink like Hemingway at my book signing.  Stop by for happy hour 4 to 6 at 2020.  I’ll be running 15 miles on Saturday if you want to join me out on the trail.

Daddy – Daughter Strides

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Boulder Marathon 2012

See the blood over my right breast in this photo?  A little chafing in the 2012 Boulder Marathon.  These things have a way of catching up with you.  I learned this past week I have gynecomastia in my right breast.  That’s essentially breast tissue growth.  It’s been sore for a couple of months.  At first I assumed it to be chaffing from long runs.  I get that occasionally.  Then I realized it wasn’t chaffed.  And then I freaked out a little bit because I felt a noticeable lump.  I probably over-reacted but having had cancer, it’s not an experience I care to rinse and repeat.

I had it checked out.  Blood tests and imaging, including a mammogram.  I’m fine.  I don’t really know the cause other than apparently my hormones, while they are all within their respective ranges, have likely changed their ratios.  My right nipple is about twice the size of my left.  Just another reason to keep my shirt on.

I’ve been running strides with Ellie the last couple of days.  She’s prepping for track to start in a week so we are learning form.  We run two miles and then run eight strides in the grass in our racing flats.  Yes, I have racing flats.  Ellie wears her spikes.  The point is not so much a physical workout as to teach Ellie what it’s like to run fast.  Speed might be natural talent but your legs still have to learn this.

We run about 200 meters, progressively working ourselves into a sprint.  We jog the first quarter, then double our pace for the next quarter, then stride near sprint pace and finish with an all-out sprint.  The distance for the sprint is a bit shorter than for the stride, which is shorter than the two previous legs, so they are not evenly spread legs.  Neither one of us is in shape to run big sprints, so that part is very short.

It’s all about form and muscle memory.  This training isn’t ideal for me, considering I’m training for a marathon, but it won’t hurt me to run less distance for a week.  I didn’t expect myself to be able to keep up with Ellie but I can.  I think the two mile warm up helps.  My upper thighs and glutes are sore though.  Maybe this week of running with Ellie will help my speed.  2016 was a slow year for me.  Muscles have memory and mine remember running fast.  Ellie might just help me qualify for Boston in my marathon this May.

These Shoes

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So happy to be running again in my favorite brand of trail running shoes.  Salomon Speedcross 4s.  Sorry fat ass Hokas, but I’m not a fan of big, bulky running shoes.  I might even blame those Hokas for my lower back pain.  Never had lower back pain before.  Then, after training in those wide-sole shoes for a few months, suddenly my back hurts.

I’m serious about blaming those shoes as a possible cause.  I’m a runner.  If something’s wrong, blame the shoes.  I know it’s counter-intuitive because Hokas are so massively cushioned, but soft shoes aren’t necessarily good.  They forced me to land on my heel more than I normally would.  That jarred and ultimately compressed my spine.

These new Salomons, from the first step, have me running in my old forefoot-landing form.  I don’t hurt nearly as much at the end of my run, even though their sole is much harder.  They promote the correct form, at least for me.

You might think I have no business dispensing such advice on running shoes and their relationship to injury.  I don’t claim to be a certified coach, or qualified sports physician.  If you expect professional opinions from me, then you’re the fool.  As an experienced runner, I live and breathe anecdotal evidence.  That’s what runners do.  We know how a shoe makes us feel.  And man, these Salomons make me feel good.

Book Signing @ 2020

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The Boulder Bookstore still has copies of my hardcover if you’re interested in attending my book signing Thursday, February 23rd.  They are shelved in the Local Authors section.  There are even some paperback editions in Longmont at Local Editions at 17th and Harvard.

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My friend Wendy has been so gracious to set this event up for me.  Some people still think writing is cool.  She emailed some people and sent out a Nextdoor invite.  I figure this blog post should capture anyone not on either communication.

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I’ll order some food trays and it will be a cash bar.  Happy Hour prices though.  The event time is 4 to 6, although you can stay for dinner.  They generally serve one entre but are otherwise small plates and pizza.  My neighborhood also has Mexican, Thai and BBQ.  I’ll tell you where this story came from, answer any questions, and let you know about my next book.

Amazon Reviews

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The reviews are finally starting to roll in on Amazon.  Nothing on Goodreads or Apple iBooks yet.  I think I would be happy even if they were all 3 stars.  It was nerve-racking, waiting for reviews to appear.  And just having reviews of any sort is critical to promoting further sales.

Reviews are inherently subjective, but I would give myself 4 stars.  As a debut novelist, my skills aren’t quite there yet to give myself 5 stars.  I know where the weaknesses are in the writing.  I give myself four though because I am satisfied I accomplished what few others have done, which is to convey fairly technical information on cyber attacks in a digestible fictional story.  I read a few books in the sub-genre and can tell you, no one else has done this.  I’ll add that I just discovered a book written by a German author that looks promising, but everything else merely references cyber attacks in the title, and give near zero details in the book.

Of course, this is also one of my book’s major distractions.  I broke the rules of the genre to get so technical.  I was warned.  But I wasn’t necessarily writing to sell a million copies. Like my blog, I was writing for myself.  And what myself wanted to do was to relate a computer security primer as a fictional read.  I did, based on advice from beta readers and my editor, delete thousands of words.  I also moved much of the technical narrative into dialog – that helped make it more readable.

So most of the reviews reference how technical the book is.  One review clearly phrases it as a criticism, which is totally fair.  It’s a no-no for a thriller to get so in the weeds.  I was ready for that critique though.  Very curious to see what else readers will comment on.  One of my early beta-readers said he couldn’t read it because it was so in-your-face political.  He didn’t provide examples and I have no idea what he meant.  My undergrad is in poli-sci and I feel confident I didn’t intentionally insert political commentary.  My characters had points of view, very few of them were mine.  Beyond politics, there are some easter eggs in there I’m waiting for readers to challenge.

Amazon and Goodreads allow me to comment on reviews directly online.  I have been advised by other authors to not do that.  I probably will though.  It’s review season people.  Review early and review often.

Fiction Writer

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pan-am

Karen has begun to read my novel.  Apparently she is feeling obligated considering I dedicated it to her.  I didn’t expect her to appreciate all the technical content.  If my story weren’t fiction, it would be non-fiction.  I imagine writers are motivated for various reasons; part of my desire was to relate a computer security primer.  The technical content is rather dense in places and it’s fair to say I wrapped a story around a scientific white paper.  But that’s not what Karen is all worked up about.

The thing about writing fiction is everyone questions where the imagination comes from.  I find I’m not able to get away with saying, “I just made that up.”  Not in this house.  So I’ve developed a string of responses, depending on the question.  Like, “that really happened,  I pulled it from the news.”  Or, “I used that name because it’s generationally accurate.”  If you’re a writer in a similar position, constantly defending your actions, or your writing, please share some of your defensive responses with me.  I’m running low.

The most dangerous subject matter is of course sex.  I believe my book to be pretty tame.  In fact, writers label my style of writing on sexual content, “closed door” sex.  It’s not graphic by any means.  But that doesn’t mean Karen isn’t mad at me.  I might have included some locker room talk.  Nothing in comparison to Trump’s pussy-grabbing banter, but then I’m not a billionaire.  There is talk of Asian women, Chinese Xiaojie, and an affinity by my protagonist for uniforms in bed.  Excuse me for thinking outfit fetishes were mainstream.

Read my book and tell me if I’m weird.  Seriously, I just made all that stuff up.

Run & Read

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Becoming an author has completed my transformation to a purely narcissistic being.  And it feels good.  Still, I’ve been tasked with major home renovations and chores every weekend so far this year.  To the point I haven’t been able to run or read as much as I desire. This weekend will be different.  This weekend will be mine.  There are only two things on my agenda, running and reading.

I was able to finish one book this month but plan to finish two others by Sunday.  I’m reading Michael Lewis’ new book, The Undoing Project.  It’s on scientific research and is a bit more dry than his typical stuff.  That, or the material is not as new.  His first chapter was on basketball, and was basically a rehash of his on base average logic from his baseball book, Moneyball.  As if his editor made him cut this chapter from his previous book so he decided to use it here.  The remaining chapters are largely about the research collaboration between Amos Tversky and Daniel Kahneman.  This is well written but my problem is that I read Kahneman’s book last year that covers some of this, Thinking Fast and Slow.  Even a bad book by Lewis though is pretty good, so I’m going to finish it.

The second book I’m reading is Countdown to Zero Day by Kim Zetter.  I started this book last year but I didn’t read it so much as consult it for reference material as I was writing Cyber War I.  It’s the story behind the Stuxnet virus that America and Israel launched against Iran, a key premise to my novel.  This is well written though so I’m reading it now cover to cover.

Competing with my reading this weekend will be running.  I’ve been working some long days and not running as much as I’d like during the week.  I plan to make up some miles this weekend.  At a minimum, I’ll run my twelve mile loop on the LoBo Trail each day.  Might stretch it for fifteen miles.  It’s cold out, that should help.  Running and reading.  That’s it for me this weekend.

Run Cold

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winter-run

I don’t think I was alone this week when I say I ran in some cold weather.  I started the winter season off with five days in a row of twelve mile runs.  Thursday December 29th through Monday January 2nd.  That kicked off my marathon training.  It turned cold right after that, which was fine because returning to work was brutal.

The intensity was there day one as if the two week plus vacation never happened.  I’m not sure what day the snow started.  I ran again on Thursday of this week.  Five miles in 4°.  Then ten miles today, Saturday, in 20°.  Sometime in between, a foot of snow fell on top of my running trail.

I’ve been lucky in that the cold as hell days I’ve selected for running were free of wind.  With the Colorado sun sans wind, I don’t know that it matters how cold it is outside.  Running is ideal in those conditions.  The deep snow however was taxing, like running on a sandy beach.  Wonder what it’s been like running in Texas?  Or Atlanta?  Who else out there embraced the cold?

Found My Stride

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2016 was not my best year of running.  The trend away from fitness accelerated the last couple of months with only two or three runs per week, and shorter distances.  Work and the novel got in the way.  I’m not complaining, it was still an awesome year.  Published the novel and reunited with a sister I hadn’t spoken to for nearly thirty years.  2016 was awesome. And just when I thought it couldn’t get any better, I found my running stride again.

I gained over ten pounds near year end.  Personally, I like having a fuller face but my race times were suffering.  First year in seven that I haven’t run at least one marathon.  I determined to do something about that by registering for the Colorado Marathon in May.  Not only committing to a marathon, but I boasted I would run fast enough to qualify for Boston.  At altitude.

I started training Thursday with a twelve mile run.  It was harder than I expected but I’m not totally out of shape and was within my means.  Running twelve again on Friday was brutal.  There’s no recovery for old men.  I was nearly in tears by the end.  At home, I crawled up the stairs on all fours.  My plan was to run twelve miles for each of the five days remaining before I return to work.  I wasn’t confident after day two that I could run sixty miles in five days.

I went out today at 10am, in 32°, wearing a tech short-sleeve layered with a thick cotton long-sleeve, and shorts with a built-in liner to keep my weenie warm against the 4 mph wind.  I started to think about my next novel and outlined the first three chapters in my head.  The winter sun painted long shadows from cottonwood tree branches, lined across the trail like railroad ties.  With two miles remaining, I broke from the hypnotic spell to discover I’d found my stride.  On my third twelve miler, I was running fast again, strong to the end.

Unless you’re a runner, the feeling of striding fast and comfortable after two hours of running is hard to describe.  It’s not a hallucinogenic high, but it’s like an overdose on ecstasy, with dopamine spilling over.  It’s happiness.  It’s an exclamation point on a good year and a good sign for the year to come.

Resolutions

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I don’t always make New Years resolutions, but when I do, I blog them.  Completing a thousand mile drive home from Texas to Colorado gave me ample time to contemplate.  I came up with two goals, both doable.  Enlarge the photo if needed to read my new coffee cup.  You’ve been warned.

First resolution is to run a marathon in 2017.  Sure, I’ve run marathons before but this time will be different.  This marathon will be spectacular.  This marathon will qualify me for Boston.  I didn’t run any marathons at all in 2016.  It was an injury year.  Strained hamstrings and lower back pain.  Although truthfully, I ran less to devote time to writing.  Hard to do it all, but I’m going to in 2017.  I’ve run within seconds of qualifying the past two years.  My plan is to run the Colorado Marathon May 7th, fast enough to qualify for the 2018 Boston Marathon.

Next goal is to publish my next novel.  Maybe not publish, but I’ll start writing.  I already outlined the story in my head during the two day drive from Austin and just finished capturing it in notes.  I’m changing up my writing goals a bit from my first book.  It was important to me to experience the writing and publishing process, end-to-end, the first time around.  I gave myself a target date to ensure I finished.  It’s fair to say, writing a novel is one of those projects so many start and never finish.  So completion was paramount to me.

For my second novel, I want to focus on two other areas of writing – quality and marketing.  I want my second novel to be better than my first.  I think it will be.  And I want to put more energy into a marketing plan.  I’m willing to take longer to write for a better book.  And I’ll expect to allow for multiple months after it’s complete to perform the requisite marketing tasks.  Obtaining a review before publishing could take a couple of months.  I might even enter contests.  I might also put more into up front research.  I’m going to budget two years for this second book.  I still think setting a timeline is important.  My experience on the first novel was to treat it like a project, and projects have target dates.

The benefit of stretching the book process out for two years is I’ll have more time for running.  I recall a good twenty years of my life where I had zero hobbies.  Now I have two.  Life just keeps getting better.

Last Day

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This is my last day of the holidays in Texas.  Driving home tomorrow morning.  These are some highlights.  Eating out is always one of my favorites in Austin.  We’ve been dining at the Hyde Park Bar & Grill for thirty years.

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It’s so hard to shop for your parents when they already have everything they need.  I simply wrote a book and wrapped that up for my mom.  Writing a novel this year didn’t make me exceptional in this crowd.  I enjoyed the discussions with Mark and Paige on their novels.  Paige has published several and Mark is still editing his first.

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It’s a tradition that Papa always reads for the girls on Christmas Eve.

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Brit, Ellie and Rachel dressed up fancy on Christmas day.  Ellie and Brit ran every day too.  They ran a ten miler one day, to counter the extreme eating.  No matter how many times I got them down to Town Lake, Brit would run past the bridge where she was supposed to cross, running farther than planned.

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The fancy dresses didn’t last long.  I recall seeing them mostly in their pajamas.

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I always get the best gifts from my brother-in-law Chad.  This package included a Batman onesie and even funnier coffee cup.

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Each year includes a photo on the stairs of the Collier-Mahoney-Campbell grandchildren, from Brit the oldest to Liam the youngest.  We’ll end today with some laser tag and dinner at Matt’s El Rancho.

Kindle Edition

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This post details my travails at publishing an electronic book format.  Specifically the Amazon Kindle edition, because based on their marketshare, the .mobi format is all that matters.  I’ll juxtapose this dry material with photos from our Christmas vacation to Austin over the last couple of days.  These two are of the girls at the Austin Trail of Lights from last night.

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I planned to share some of these details to help others publish an ebook.  I held off until I was fully successful.  By fully successful, I mean having a Kindle edition available at Amazon.  This took four weeks from the time my print editions were available.  My ebook was available on the Apple iBooks store immediately, although not without errors.  Apple was my first problem.  Before even describing my issues, I’ll advise you to simply pay an ebook coder to do this for you.  But if you enjoy a technical challenge, by all means, follow my errors.

 

The first problem is there are virtually zero instructions for how to export your ebook.  Ingram Spark is my publisher and they provide two different files with a few instructions scattered throughout the docs.  The tips are in a narrative format rather than a checklist, so it’s easy to miss key instructions.  My book design software is Adobe InDesign, chances are it’s your’s too.  The export routine will provide multiple tabs of export options.  I got through it by reviewing YouTube videos.  The best one, because it tells you tips for the layout design as well, is this 24 minute video.  Trust me, I watched dozens.  It’s one of the few that explains the Adobe export options.  It also tells you how to rasterize your text pages.  It doesn’t say this, but making a photo out of text is a clever trick to get around font license issues.  I had those problems too.

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You only really need to publish eBooks to Apple and Amazon.  That’s where most are sold. I figured out I had issues with Apple by downloading their free sample.  Ingram Spark doesn’t do much in terms of monitoring errors from distributors.  Turns out my issue wth Amazon was that Ingram Spark lost my contract agreement.  They made me sign four, a print contract, an ebook contract, a specific ebook contract for Apple and another for Amazon – which they lost.  They offer separate contracts for Apple and Amazon because those sites have mature tools for writers to self-publish directly.  I probably should have chosen to work with them directly.  Because I didn’t, it was difficult to get Apple and Amazon to talk to me for support issues.

There’s so many things.  I’m still working out issues on my ebook with other online retailers.  Comment if you have specific questions.  These last two photos are of brunch today at Magnolia Cafe and a run around Town Lake.

 

Five Degrees

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You would think running in 5° would be cold.  Certainly, less than comfortable.  I ran in 5° this afternoon and can tell you it was really quite nice.  Full Colorado sun.  Double sun really if you count the reflection off the four inches of fresh powder.  Absolutely zero wind.  The cold is just better in Colorado.  I ran five miles today, layered for sure but no balaclava or anything extreme.  Felt great.  Might get into the double digits tomorrow.

Snowshoe in the Dark

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Another snowshoe season has begun.  I kicked things off with a night time jaunt around Brainard Lake with nineteen other like-minded friends and neighbors – Keith and Kathryn pictured above included.

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We had a bit of a late start waiting for Heather.  She delivered three babies the day before and another long day Thursday, but she made it.  The idea was to snowshoe under the full moon, seen here shining through the clouds.  Behind everyone else, I turned my headlamp off on the return.  Deep in the dark woods, I found it peaceful.

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The white streaks are from snow screaming through the night air at thirty miles an hour.  Hurt when it hit you full in the face.  Scott and Julie brave a moment facing into the wind here for a photo.  Scott had the foresight to bring along a flask of Makers Mark.  That’s why we’re friends.

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I made some new friends on this outing, Clay and Charlotte, fresh to Colorado from Massachusetts.  All twenty of us ended up at Avery Brewing after 10pm in Gunbarrel.  I quaffed a couple of their Full Day IPAs, the name capturing the essence of my 50-hour,  four-day work week.  This photo of Jen and Scott is after an IPA or two.

Indie Publishing

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For anyone interested, this is a short primer on self publishing a book.  Made shorter yet, because I undoubtedly skipped a few steps.  All I can relate though is my experience.  I equate self-publishing with acting as your own general contractor on a large home improvement project.  You can hire out any task that a traditional publisher would do for you, or you can choose to do it yourself, or some tasks you can choose to skip.  You don’t need no stinking permit.

My first step was to write a first draft.  This was more than an outline, it was a cover-to-cover story, and it made me confident that I could continue the writing and publishing process.  Near the end of my first draft, I began peppering a writer friend with questions on what my next steps should be.  The key step I missed already was that I should have been participating in a writer’s critique group, eliciting feedback on my manuscript as well as providing others my critiques.  This process not only helps to progress your story, it forms a network of contacts in the industry.  This is something I’ll do earlier on my next book.  In fact, I’m already in one group and plan to start up another.

My next key step was to attend a writer’s conference in Denver, sponsored by the Rocky Mountain Fiction Writers.  This turbo-charged my progress, providing me with invaluable information on both the industry and writing itself.  The cost was in the $500 range, so it was my first real financial commitment, but so worth it.  You can only learn so much googling information online.  There is nothing more powerful than attending sessions with real people and networking.  I  learned here that I needed business cards, which I then purchased for $15.

The business cards led me to license what would become my cover art.  I bought a graphic from Dreamstime for $15, which I later increased my usage rights for $69.  The initial license allowed me to use the graphic for my blog and websites and business cards, as well as 500,000 copies of my book.  This would have been fine but I was nervous that I didn’t fully understand the license terms and increased my digital rights to be safe.  I think many writers spend a few hundred dollars having something original created.  I believe you want your cover art well before you actually publish to use for early marketing.

Marketing should start early.  I could argue that I began to relate my efforts in my blog after my first draft was complete.  That’s something.  I still have not created a website.  I plan to over the Christmas Holidays but I did purchase a couple of URLs for about the price of my business cards.  One for my story title and another for my publishing firm.  You don’t need to establish a publishing firm but I was advised to and did it even though I wasn’t clear I understood its importance.  Turns out it is nice for other steps in the process like registering a limited liability corporation.  Also not necessary but if I make any real money it will be good for financial record keeping.  It cost $35 to register an LLC with the State of Colorado online.

Along with establishing a business entity, you should register with the IRS for an EIN, an employee identification number that is the business equivalent of a social security number.  This isn’t necessary either but again is wise.  The EIN, LLC and publishing firm were all good to have for when I opened up a checking account at the bank.  With these things in hand, I was able to register an account with a publisher.  I went with Ingram Spark.  Their role is essentially a distributor.  You could register directly with Amazon or Apple iBooks.  You will want these financial items in any case as you’ll need to setup an electronic bank transfer for your expenses and royalties with these publisher/distributors.

I took care of these business tasks while my book was with an editor for three or four weeks.  This included spending another $100 plus on ISBN codes.  As an indie publisher, I didn’t need to hire an editor.  I already had my second draft by this time and I was gaining confidence that it was readable.  I am so glad I hired an editor.  My third draft, based on her suggestions, is a thousand times better.  This cost me $800, which was very reasonable for my number of pages.  I could have hired additional editing services, like someone to check for typos or someone to design my cover and book layout before publishing.  I had help from friends on correcting typos.

Sort of wish I’d have paid what is called a book coder to design my book layout.  Might have cost me a few hundred dollars, but I still had to spend money buying a copy of Adobe InDesign.  I’m actually subscribing to an online version for $29 per month.  Having to learn how to use this software was harder than I anticipated.  The really difficult part is not knowing the format expected by publishers.  The print versions were straightforward but designing the eBook took me a full week to get right.  Actually two weeks if I count the time it took to fix an issue I discovered after reading the iBooks sample.  I could write another blog on just that process.  I probably will.  Ping me if you have questions on self-publishing.  Happy to share my experience.

Vacation Day

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first-mileI took today off.  I’ve been working twelve hour days lately, waking up at 5am to host 6am calls with India.  I need the hour prep and two cups of coffee to wake up enough to lead a call.  I’ve had zero time to run during the work week.  I just got in eight miles today though on a snow-covered trail in 25° and full sunshine.  These photos are from last weekend’s Colder Bolder 5K.

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This old looking guy behind me is actually ten years my senior.  He ends up beating me across the finish line by five seconds.  I didn’t exactly run this race slow.  That old man is fast.  I came across another older runner on the trail today, probably about my age actually.  We ran together for about two miles.  I left him at my four mile turn-around.

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Running across Varsity Bridge in this photo, fatigue set in like a double chin.  A half mile remains from this bridge and I maintained a strong pace, but coasted more than kicked.  I ran strong throughout and didn’t feel the need to hurt myself with a final sprint into the field house.  I ran much harder than I expected and enjoyed every breath of it.  Today’s trail run was just as awesome.  Perfect cold-weather running.  Looking forward to a good winter.

Since I’m all about marketing my book now, I’ll point out the links in the upper left.  Not sure if they show on a mobile device, but will be there on a computer screen.  One takes you  to an ebook edition at Apple iBooks.  The other links are to order print editions at Amazon.  Buy several as Christmas gifts for your techie friends and family.

What Runners Eat for Breakfast

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Runners eat donuts and drink beer for breakfast because we can.  Seems like this is becoming a regular weekend habit for me.  This morning’s Colder Bolder 5K though is the last race I have planned for the year.

Not my best racing season in terms of competitive times, but I ran okay today.  I finished in 22:04, just over a 7 minute pace.  Only ten seconds slower than last year’s run.  Still, I can run a faster pace than that for a 10K.  Hoping for a better season next year.

The weather helped today, not too cold.  Actually great for running, just over 20° with no wind.  Winter temperatures blew into Colorado this week but I’m acclimating.  I’m ready to snowboard.

Published Online

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The book is starting to show up in various online venues.  I’m really disappointed in Amazon because the book is creeping onto their system so slowly.  They do offer the hardcover but just now finally added the price.  Amazon doesn’t show my cover image yet, Apple and B&N show it.  Few of the venues offer the ebook yet which is ironic.  I’m told full launch could take a week or two.  Amazon added a couple dollars to the price I set for the paperback – which I suspect they will keep.  If you want to buy this at a bookstore, until it is stocked, which might be never, you will need to ask them to order it.  They should have it in their catalogues.  These links should take you to the respective sites.

Amazon Paperback

Amazon Hardcover

Apple iBooks ebook at $11.99 standard selling price

Barnes & Noble paperback at $11.49 best deal

My favor to ask of anyone who reads this is to please submit a review online.  That’s the biggest thing that will help sell the book.  Assuming it’s positive.  And really, if the review is somewhere in between, but helpful to other readers in terms of being descriptive, that’s great too.  I sort of think bad reviews are helpful too in that it will steer the book to the right audience.  Receiving reviews will be an interesting process.

One of the more complicated aspects to writing a book is taking criticism. Maybe not taking it so much; after working decades in corporate America, I have pretty thick skin. But knowing how to take that criticism and do something constructive with it is an art form. I can structure my critique groups into three categories. The friends and family I submitted my first draft to. A critique group. And my editor.

Let me start out by apologizing to my friends and family for sending them something so rough it probably was not readable. I was advised not to use friends and family because they wouldn’t want to hurt my feelings by commenting. That’s probably true. Most never gave me feedback. Could be they were too busy to read it but more likely they didn’t want to hurt my feelings. A few were less sensitive. A friend suggested to me that anyone who reads probably at some point thinks they want to write a book. I agree with that. I suspect my friends who took the trouble to provide feedback did so because they enjoyed being part of the writing process. I was actually counting on that.

Then there was my critique group. The mistake I made with this group was I started too late. You should begin with a critique group as you start writing in order to get instant and constant feedback. But I didn’t know what critique groups were until I’d already completed my first draft, and didn’t join one until I had my second draft.

Then there was my editor. Awesome feedback from her. Hours if not days and weeks worth of suggestions and corrections and rewrites. That sums up my three sources of criticism. The art form is in what to do with criticism.

Being my first book, I’d have done well to simply do what everyone told me. The feedback from friends and family was generally safe stuff that wouldn’t hurt my feelings. Make it less technical. Fix glaring errors. I did all that.

The feedback from my critique group tended to be genre specific and basic rules of writing. The genre stuff was to keep my story moving. Delete anything extraneous. Delete commentary that doesn’t deal directly with the story. I mostly ignored that. And this is where the art comes in. This is where I took risks because as a new writer, what do I know? I was advised by yet another writer to take everything with a grain of salt and make my own decisions on what to change and what to keep. I did.

I struggled much more with my editor’s critiques than with my critique group. She read half the book before responding to me so she had more context behind her than my peers who would only read ten pages at a time. And she’s just good at what she does. I probably accepted 90% of her suggestions.

I’m more than a little nervous waiting to read reviews on my book. Worse thing would be to not have any reviews. My expectation though is to have a little of everything. Good reviews will be awesome, they’ll help sell the book. Otherwise they won’t be nearly as interesting as bad reviews. I’ll totally discount the trolling, but most bad reviews will be constructive to an extent. And I’ll have to consider them just as I did with the criticism I received while writing my three drafts. I’ll have to decide what I want to accept and what to discard. Ironically, some negative criticism might actually flatter me. Readers might think I’m writing my personal position, but if it was really only a specific character’s point of view, I’ll accept that as good writing.

 

Ransomware

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This week’s ransomware attack against San Francisco’s Municipal Transportation Agency underscores just how real the events in my Cyber War I novel are.  My soon-to-be-released story is fictional of course, but I didn’t make this stuff up. These attacks I describe are literally off the front pages.  This attack requested 100 bitcoin, roughly $70,000, to free their ticketing systems.

I mirror another true story from last year where a hospital was attacked, requesting a similar ransom.  My story details this attack vector and how you might recover from an attack.  Hint, backup your system, preferably offsite.  While farfetched, you might even get lucky and find your files still unencrypted in your trash bin.  It doesn’t hurt to look.

Hope you appreciate this small computer security primer.  It’s really a thinly-veiled attempt at self-promotion for my book.  I’m in the marketing phase of book writing and publication.  If I were serious about it, I’d have started marketing more aggressively months earlier.  And I’m too cheap, or just not committed enough, to drop 100s if not 1000s of dollars into book promotion – so I am leveraging my blog.  Hoping my book will be available by end of week.

File Upload

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I became a published author today.  Maybe.  I’m not really sure.  I clicked on some buttons to upload my novel Cyber War I to Ingram Spark.  They claim to have a fully automated publishing process, but the final message on my screen suggested I wait a couple of days to hear back.  That’s funny on multiple levels for me.

A technology theme I emphasize in my story is automation.  Different characters present various points of view.  My personal view is complicated but to be clear, I’m no Luddite.  My objective in the book is to give the topic attention, to gain awareness; because I suspect many people equate automation to robots and consider it a futuristic thing.  My point is it’s already happening.

The other funny angle to this is based on perspective.  Ingram Spark is automated after I performed serious manual book layout design work.  I had to subscribe to Adobe’s InDesign graphic design package, design the layout of all pages in between the covers, and separately design the cover.  None of this was rocket science but it was significantly more technical than formatting pages in Microsoft Word.  My sweetheart editor walked me through designing the layout for my internal pages.  I spent three hours last night and seven hours today working on my cover designs.  One for the ebook, another for the paperback, and yet a third for the hardcover.

I received a couple of error messages after uploading, both related to my covers and not the text.  The error messages were clear enough I was able to fix the issues and resubmit.  Ready for the next phase of publishing when I hear back from them.  Now off to shower before meeting up with a buddy to watch the CU/Utah game at Folsom Field.

Neighborhood Turkey Trot

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If you’re going to start your morning off with a mimosa, followed by a bloody mary, it’s okay assuming you first ran the neighborhood 5k turkey trot.  And there were chocolate, creme-filled donuts.  First Coach Jabe inspired half the neighborhood to run three miles at 9:30 in the morning.  Then Suzy hosted everyone at her house near the finish line for drinks, breakfast, and fun conversation.  Great start to Thanksgiving.

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Spacing

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I promised earlier to provide useful content as I report on the progress of my novel.  Useful I guess to anyone else writing a novel.  I’m currently in a final read-through of my manuscript and have discovered a nice editing tip to share.

I have a spacing issue with some sentences.  Initially, before I fixed it, one or two sentences per page.  And I have nearly 500 pages.  Spacing is the term ascribed to when a line of text doesn’t complete the row as expected before beginning on the next row.  The carriage return is off.  My first reaction was to place the cursor at the start of the next row and hit backspace, expecting one to three words to move back up to the previous row.  But this didn’t work, the words joined without a space.  So it’s a spacing issue.

I’ve known about this issue for months.  It occurred when I stopped using Apple Pages for my editor and began using Microsoft Word.  I preferred Pages because it had better export functions to ebook formats and whatnot.  I was eventually forced into using Word because that’s the file format the industry prefers.  Everyone is too stupid to use their preferred tool unless given the proper format, so we have to all agree on a single format.  I suspect the spacing issue resulted from some bug when exporting from Pages to Word.

For the life of me, I couldn’t figure out how to fix it without retyping most of the split sentence.  Given the massive number of spacing issues, fixing this was tedious.  I kept putting it off until I could figure out the root cause and an easy fix.  I then noticed a pattern.  This typically occurred when the next line contained the start of a new sentence.  I wondered if it wasn’t the result of my double spaces between sentences.  This requires a tangential explanation.

I type two spaces between sentences.  Some people will tell you I do this because I’m over 40.  I’ll tell you I do this because I took a typing class in high school and was taught to do this.  The modern convention is to type only a single space.  I’m staunchly in the camp that two spaces is better and refuse to change.  As if my muscle memory will even allow me to change.  Long story short, I backspaced a sentence down to a single space, and the spacing issue corrected itself.  It was truly magical.  So I performed this simple edit for a while, but even this shortcut to retyping partial sentences became tedious after a 100 pages.

I then had this thought that maybe I could leverage the search and replace function.  But search on what?  It occurred to me that, as far as the computer knows, a space is a character as much as any letter.  I typed two spaces in the search function to test this out.  I couldn’t exactly see the spaces, but I knew they were there.  Before I could tab down to the replace with line, the number of found instances of two spaces began to populate to the right of the search bar.  This gave me confidence.  I typed a single space into the replace function and hit enter.  Viola, hundreds of double spaces were replaced by a single space, essentially all the inter-sentence spaces were fixed.

More importantly, nearly all my spacing issues were fixed.  I’m finding a handful of additional spacing issues as I perform my final read-through.  They don’t have a sentence starting on the next line, so it’s a variation of the bug that caused this.  I’m fixing these by retyping part of the sentence.  Not so many to make this tedious.  I’m finding very few typos.  I’m fixing some other things like italicizing words when I switch from third person to first person.  Stuff like that.  I expect to be done by the weekend.

Next step will be designing my page layout and publishing.  My brother-in-law is researching the best font to use for my title.  Right now I’m looking at stencil.  I need a war theme.  I welcome your suggestions.  For all my beta readers, give your feedback quick.  I’m still targeting Black Friday.

Turkey Trot Again

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Ellie and I ran the Longmont Turkey Trot this morning.  The holidays seem to come earlier every year.  Ellie ran the two mile in a 9:04 pace.  Pretty fast.  I didn’t catch my time for the 10K but I ran the entire distance alongside Keith.  We started out easy the first two miles, then surged in the third mile and kept a strong pace to the end.  I’d guess we ran under 45 minutes.  Keith put on a strong kick the final half mile to finish ahead of me by a good ten seconds.

I should add that Ellie took 2nd in her under 20 age group in last weekend’s 5K.  We didn’t wait around afterward to know that.  I took 2nd as well, losing to Keith once again.  This turkey trot is always a highly competitive race.  I typically finish top 3 but doubt I did today.  Results will be posted soon.  More painting to do now in the carriage house and football to watch.  Enjoy your fall weekend.