Marketing Plan

24 Friday Feb 2017

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2020 Wine Bar, book signing, Cyber War I

cake

Last night, I got my cake, and got to eat it too. That was how it felt to talk about nothing other than my book with friends for a two hour happy hour, that stretched into five hours. Don’t ask me how bakers can make photo-realistic frosting. It involves printing and leaves me with the impression we’ve gone as far as we’ll ever go with technology.

ellie-n-chase

Ellie and Chase focused on the eats while the adults imbibed beverages. Chase’s mom Wendy hosted this book signing for me and I can’t thank her enough. Such a sweetheart.

suzy

A couple of other events competed for my neighbors’ attention last night, but Suzy picked hanging out with authors over more socially responsible activities.

fam

Last night’s book signing kicks off my marketing plan. My ebook will go on sale for 99¢ Sunday. I’ll follow that up with some advertising – a $25 or $50 investment on Facebook and maybe something on Amazon. I expect a Kirkus review in early April, about the same time as I hope to have my book on display at the Tattered Cover.

blaine-and-doug

You might be able to find these two characters in my book. Doug represents all Security Analysts. Blaine is the source for some of my dialog. He’s promised to help me launch my website, which is key to my marketing plan. Blaine has also published several books and is guiding me on next steps. He thinks he knows more than me, and he does; but I think I have the better cover design.

Bath Time

22 Wednesday Feb 2017

Posted by Ed Mahoney in Novel, Running

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2020 Wine Bar, Cyber War I, Epsom Salts

dr-teals

Want to know how I do it? How I run so much for an old man? I’ll tell you how I do it. After running long runs, which I consider to be 12 miles plus, I soak in epsom salt. Cost about $4 a bag. Cheap thrills.

This will be my first week to run over 50 miles as I train for the Colorado Marathon in May. I’ll be running two or three 12 mile or longer runs per week for the next ten weeks. That’s a lot of baths, but Dr. Teal can go the distance. I probably won’t need to buy a second bag. Much more affordable than a massage.

I ran 12 miles today. Taking off tomorrow to drink like Hemingway at my book signing. Stop by for happy hour 4 to 6 at 2020. I’ll be running 15 miles on Saturday if you want to join me out on the trail.

Book Signing @ 2020

08 Wednesday Feb 2017

Posted by Ed Mahoney in Novel

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2020 Wine Bar, Cyber War I

bb-with-ellie-2

The Boulder Bookstore still has copies of my hardcover if you’re interested in attending my book signing Thursday, February 23rd. They are shelved in the Local Authors section. There are even some paperback editions in Longmont at Local Editions at 17th and Harvard.

My friend Wendy has been so gracious to set this event up for me. Some people still think writing is cool. She emailed some people and sent out a Nextdoor invite. I figure this blog post should capture anyone not on either communication.

I’ll order some food trays and it will be a cash bar. Happy Hour prices though. The event time is 4 to 6, although you can stay for dinner. They generally serve one entre but are otherwise small plates and pizza. My neighborhood also has Mexican, Thai and BBQ. I’ll tell you where this story came from, answer any questions, and let you know about my next book.

The Graduate

17 Sunday May 2015

Posted by Ed Mahoney in Running

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2020 Wine Bar, Bolder Boulder, Erie 5K, Shoes and Brews, University of Colorado, Wildflower

Really big weekend. In-laws in town. Brit graduated from CU Denver yesterday. Party today. And, because this blog is all about me, I won my age division in a 5K this morning.

This weekend is certainly all about Brittany. Karen and I are so proud of her. Kids grow up in college and Brit was no exception. She demonstrated strong intelligence, tenacity and work ethic. She worked her way through five years of college and graduated with high grades and zero debt.

Her Papa started a college fund for her that paid her tuition for nine semesters, including her dorm expenses the first year. Brittany took over payments for her living expenses her second year with restaurant jobs and paid her final semester tuition herself from her salary teaching voice lessons at Wildflower.

The really cool thing is that Brittany already has been working in a professional capacity for over a year at Wildflower, teaching voice lessons. With her classes complete, she can increase her hours. She’s pictured here with her Papa after gifting him with a stole of gratitude for all his support.

My race this morning went about as well as I hoped. Karen admonished me for racing on such a busy weekend, but I would have run anyway. I wanted to get in a 5K that would set my expectations for my pace in next weekend’s Bolder Boulder 10K. The Erie 5K did just that. Most interesting to me are both my first mile and my overall pace.

My overall pace is meaningful because I shouldn’t expect to run any faster for a 10K. I ran a 6:42 pace today, I think my second fastest 5K ever in 20:49. And I ran the first mile in 6:29, which is way too fast for me. I was breathing hard and slowed down to 6:58 for my second mile. This tells me that if I maintain about a 6:50 pace the first mile in the BB10K, I might be able to hold that as an average pace all six miles. I was able to recover this morning and return to a 6:40 pace for my third mile. Recovery in the Bolder Boulder, after a too fast first mile, is harder because of the hills. Experience suggests I won’t be able to make up lost time until maybe the 4th or 5th mile.

This weekend is far from over yet though. We still have a party for Brit at 2020 later this evening. And we have two more high school celebrations to attend next weekend before the race on Monday. And Brittany has to host a big performance with her students at the Boulder Creekfest next weekend too. I hope the summer slows down at some point. I have a relay in Snowmass in June. Ellie flies to Washington DC for a leadership event in July. And I hope to climb Long’s Peak with my neighbors in August. At some point, I need to finish planting my garden.