I’m sitting in an ATX bar drinking 512 IPA near gate 23, listening to live music. If that makes you jealous, I won’t get home before midnight. But what a week.
I was a booth babe for my company at the Palo Alto Networks Ignite 2019 User Conference. It was a cool setup because it was less booth and more coffee shop slash drinks after five. If that wasn’t enough to draw people in, and it was, I was signing promotional copies of Full Spectrum Cyberwar.
If it confuses you that I would be both working for my firm and at the same time self-promoting my book, I can explain the joint-marketing/co-branding concept to you in one word – LinkedIn. If you need more words, my original content drew people into the booth. My authenticity with a signed book increases customers and potential customers’ commitment to my firm. It also lubed the conversational skids. That helps my firm and for me, hopefully, a percentage of them will buy my first or future-3rd book.
The vendor took care of me and my crew with an over-abundance of high-quality meals near the Austin Convention Center. And when it was all done, I met my friend and neighbor, Steve Wolfe, also working in Austin at the time, and my brother-in-law Steve Collier, at Tomos for the best sushi on Parmer Lane.
I’m exhausted and won’t get home before midnight, but I’m drinking 512 IPA, listening to live music, and I’m good.